Trust is the unarguable foundation for any relationship to work. Without trust, nothing else matters. And, business is all about relationships, right? Trust takes on many different appearances.
It can appear as belief. A client believes what you say. Your promise to deliver is believed. Your word is trusted.
It can appear as feeling safe with you. Clients invest with you and trust that you will give them the return on their investments.
It can appear as acceptance. The answers you provide to their questions create trust and so they do business with you.
Trust starts with a conversation of some sort. During the conversations, a need is exposed and the beginning of a sale is initiated. The topic of sales can be intimidating for many so this truth is important: sales is the conversation between you and someone who could use your help or product.
This is why marketing and selling can be so frustrating. Until there is trust, all marketing and selling is futile. How do you build trust? You start conversations and build trust through words. Your words are a powerful tool. Use them well.
You must speak with me before I can believe what you say! As you speak, you build your reputation for kindness, compassion, generosity, goodwill, honesty. Ways of building trust are to put their interests ahead of your own. Make absolutely sure to deliver what you promise. Forget the under-promise and over-deliver nonsense. Just deliver totally on your promise! And, be consistent.
One way to encourage distrust is to procrastinate about making a decision. Be willing to trust your own gut and make a decision. If it turns out that it was not the best decision, then make another one. If you wait for perfection, you will create confusion and distrust in others. And this is certainly not what you are looking for.
A simple but so powerful way to build your trust reputation is to take full responsibility for who you are, your actions and words and where you are now in life. It is no easy demand to take full responsibility for everything that happens to you. It takes emotional maturity to be able to admit making a mistake and doing whatever it takes to make it right.