According to Wikipedia, ”tough love” is an expression used when someone treats another person with some harsh truth, intending to be helpful and supportive, of course. Usually and hopefully there is some actual love or affection behind the stern support. Sports coaches practice tough love when they maintain strict rules and demanding training routines of their players.
As business owners, it’s easy to approach our own performance more gently, but sometimes tough love is the order of the day. We’re not advocating a punishing mindset but rather, a more helpful truth-telling to press for a more productive and superior performance. In a competitive market, it is not sufficient to rest on one’s laurels. If you walk when your competition is running, you will lose the race.
As we approach the last month of the 3rd quarter of this year, now is a good time for reflection to assess whether you played your best and won where you chose to compete, or if there were times when you didn’t perform like the champion you imagine yourself to be. Sports teams do this as an integral part of their strategy. As the last quarter of 2019 approaches, a review can reveal areas that need polish so we can slide into the final quarter with new resolve and intention to play at a higher level.
If we practice a bit of tough love and tell ourselves the truth about our performance over the past several months, we may see changes we want to incorporate into the next quarter. Take some time to think, assess and plan.
A great exercise that many business owners engage in is the “clutter pitch.” Take a few hours to fill a few trash bags with old files, magazines, newspapers, and any plain old “stuff” that just seems to pile up in your office, car, desk, etc. It will feel good to clear some space. And asking for help is a good idea. A clutter-busting companion can provide the encouragement to get rid of useless piles that are a distraction and provide no real value.
Decide to focus on one thing for the remainder of this year. Create a plan or flow chart to accomplish it. The “one thing” could be to be more visible in your community or on social media. Whatever it is, you know that if you plan your actions, you will generate momentum and be more likely to achieve the goal. If you leave the goal to chance, there’s every possibility that it won’t happen.
Thank you for being a loyal newsletter reader. We appreciate you taking a few minutes with us each month and our views on marketing. Join us in some tough love as we see places where we could have played with more energy and heart. Join us in welcoming the final quarter with enthusiasm and a spirit of adventure!