Marketing is usually based on the idea of selling and serving. When it comes to delivering results for the customer or client, you have to be “all in”. The goal is to delight people with your dedication and service. You do all you can do.
There is a lot that goes into providing service in today’s business environment. Follow-up. Making promises you intend to keep. Not over promising. Returning phone calls in timely fashion. Answering e-mail and texts promptly. Acknowledging people. And the list goes on.
We all trip up occasionally, but this should be an exception rather than the usual MO. Make the commitment to do all you can to deliver the kind of service your marketing promises.
Giving your client your ALL isn’t just the right thing to do. It’s essential from a business perspective. If you want to differentiate yourself from your competition, this is the way to do it. If clients can count on you to deliver on your promises, you will stand out. It costs little to deliver exceptional service. It costs you more than you can measure to fail. You will probably never know what a disappointed client tells their circle of influence, but their negative testimonial will certainly impact your business… and not in a good way.
You want people to rave about you! You want your delighted clients to communicate their enthusiasm and eagerness to do business with you. They will sing your praises, and report what makes you stand out from the crowd and how special you make them feel.
Are you reliable? Ask them. Can they count on you? Ask them. How easy is it to do business with you? Ask them. What sets you apart? Ask them. When you do ask a few of your recent clients these questions, be open to what they say. They may share with you how you could consider supercharging your level of service. Or you may learn that you’ve nailed it already, and keep up the great work!